From SVOD to FAST, the world of OTT streaming is made up of distinct formats that shape how viewers access, engage in, and pay for content. Explore CTAM’s quick guide to the key streaming models driving today’s video landscape.
What is OTT?
“Over the top” (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet
*Collins English Dictionary
OTT Streaming Types and Examples
- SVOD = “subscription video-on-demand” in which a viewer sets up a monthly or yearly streaming subscription agreement for a flat monthly fee
- DTC = “direct-to-consumer” streaming service is when a network or streaming channel sells their service directly to the consumer bypassing retailers and wholesalers
- TVOD = “transactional video-on-demand”, which earn revenue via singular transactions “pay-per-view”
- AVOD = “advertising video-on-demand” services, which earn revenue from ads placed in streaming services
- FAST = “free ad-supported streaming TV services” are essentially live streaming services without the subscription and typically are an extension of traditional linear TV channels
