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Thinking Out Loud features conversations with media and entertainment leaders who are capitalizing on the rapid change in how consumers engage with the world around them, hosted by award-winning marketer and CTAM president & CEO, Vicki Lins.
Building on its access to many of the smartest, most-intriguing figures in the business, the podcasts will cover a wide variety of perspectives on marketing, creativity and innovation. Leaders share unconstrained thinking about what excites them, the impact of change, sources of inspiration, and much more.
Schedule: Thinking Out Loud releases episodes bi-weekly
Episodes and Guests
Episode #1: Programming hits for today’s sophisticated audience
Within a few minutes of listening to Sarah Aubrey, EVP, Original Programming, TNT
describe her past and current productions, listeners will have no doubts why TNT has decided to double down on its original programming slate. Following the viewers lead, Sarah is filling the slate with serialized shows boasting complicated stories with rich characters and twisty plots. All of this with a commitment to creating opportunities for new voices and new points-of-view.
Episode #2, pts.1 & 2: It’s about wireless: we no longer must be tethered to our wall to watch TV.
Barry Jossen, EVP, A+E Studio
, conveys his love for the industry through quick-witted, storytelling and relaxed sharing of thoughts, ideas, and revelations. Barry walks us through the creation of A+E’s in-house studio, the evolution of the viewer experience, the importance of talent when generating content awareness, and his thoughts on the future of entertainment.
Episode #3: The art of cultivating superfans, culture and ad support relies on creating an immersive experience
Liz Janneman, EVP of Network Strategy, Ovation
explains how their strategy of “going all-in” strengthens brand value, fuels the arts, and supports local communities. Ovation has made an art out of creating an immersive brand experience. The network captures consumers with high-quality original programming and then feeds their desire for more by offering related documentaries and short-form ad-supported content on multiple platforms, such as OTT and TV Everywhere.
Episode #4: Understanding the complexities of data science today
In this episode, Vicki explores the world of data science with Wared Seger, Co-Founder and CEO, Parrot Analytics
. They cover how the company uses stats and facts to empower media companies, brands, and agencies by providing “the most comprehensive measure of the popularity of TV content around the world.” This includes understanding the difference between measuring demand and aggregating demand, and how technology fuels science commercialization.
Episode #5: Industry veteran illuminates communication principles with personal anecdotes
Chris LaPlaca, Senior Vice President, Corporate Communications,
ESPN and host Vicki Lins discuss how today’s connected environment, consumer’s brand expectations and the 24-hour social media cycle have transformed how companies communicate. Chris shares his experienced perspectives on the importance of being transparent, staying aligned with corporate values, and assessing if a speedy response is the best option.
Episode #6: How technology is changing the way consumers engage
Technology is dramatically changing the way consumers engage. On this episode, host Vicki Lins and Jill Rosengard Hill, EVP, Magid, reveal key discoveries from their recent study on how technology is changing consumer behavior. The conversation offers insights to anyone looking for a future-forward read on the preferences and expectations of tomorrow's consumer.