| Business Priority | Why it Matters |
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Movers are twice as likely as non-movers to add or drop one or more streaming services and 70% of mobile customers switch providers in the months just before and after a household move. 1 |
 Protect revenue by neutralizing content piracy through consumer education site StreamSafely.com |
Traffic to piracy websites in 2022 increased 22% with TV content representing 46.6% of pirated content, contributing to an estimated $12B in lost revenue. And nearly 7 out of 10 become opposed to piracy after visiting StreamSafely.com. 2 |
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87% of SMBs would prefer to purchase phone and cloud communications from their broadband provider — if the VoIP features met company requirements. 3 |
 Stimulate consumer content discovery by linking to title-specific programs and where-to-watch on consumer-facing platforms StreamSafely.com, SmartMove.us, and generating press coverage for original programming during the bi-annual TV critics press tour |
There are more than 817,000 unique program titles across U.S. traditional TV/streaming services as of Feb. 2022, with many featuring hundreds of individual episodes and chapters per Nielsen’s Gracenote metadata listings. |
 Enhance leadership thinking and individual performance through executive education resources |
Understanding business trends and implications inform smart go-to-market strategies and effective decisions. |
Strengthen subscriber acquisition for pay TV, broadband, streaming and mobile by attracting 7MM+ household movers via 
Grow connectivity services for small-medium businesses by generating 43K qualified business customer leads via 1 HarrisX/CTAM Mover Study, Q2 2021 and HarrisX: Q3 2021 Movers Presentation
2 MUSO Piracy by Sector, Jan – Aug 2022 and CTAM Piracy Qualitative Study, Feb. 2022
3 Independence Research, 2021
