Project Description

Aggregation Drives Decisions

Presenter
Jon Giegengack
Jon GiegengackFounder and Principal
Hub Entertainment Research

The streaming wars have produced a streaming struggle as viewers are overwhelmed by navigating through multiple platforms. Uncover how consumers are placing more value on platforms that simplify the discovery process and let them manage multiple accounts from one place, creating an opportunity for pay-TV providers to renew their role as aggregators and increase subscriber satisfaction while lowering churn.

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