The Dream Score: Measuring Portfolio Performance on Inclusion and Representation

Presenter
Adriana Waterston
Adriana WaterstonChief Revenue Officer and Insights & Strategy Lead
Horowitz Research

Discover an innovative methodology to identify specific cultural attributes most likely to drive viewing, while pinpointing specific changes each network should make to storytelling and casting to deliver on diversity, equity and inclusion goals. Through Horowitz’s DREAM Score™, learn how Warner Bros. Discovery benchmarked and leveraged results to provide inclusion and representation of BIPOC and LGTBQIA+ people across their networks.

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