Consistency is Key: A Direct Approach to DirecTV’s Content Management

Maryn Greenberg
Maryn GreenbergVP Global Enterprise Account Management
Whip Media

From traditional TV channels to DVR, TVE, Apps and Video On Demand, service providers offer a wide array of video services with the key challenge of providing a consistent experience across separate VOD platforms. Discover how Whip Media’ Content Value Management (CVM) platform links every platform to conform to the same set of windows and usage rules as determined in each providers’ programming contract and how it helped DIRECTV consolidate their VOD workflows to a single, systematized and automated platform, connecting Avails information from the studios to publishing to its eight VOD platforms.