Areas of Expertise:
Behavioral Insights | Data Solutions | Market Research | Metadata | Consumer Trends
The NPD Group offers data, industry expertise, and prescriptive analytics for studios, content distributors, streaming services, retailers, financial analysts, and others in the entertainment industry. NPD’s Subscription Video Track consumer-based service provides title-level insights about the movies and TV series content U.S. viewers watch on SVOD platforms Netflix, Hulu, and Amazon Prime. This service combines behavioral insights, household demographic data, and rich, title-level metadata. The TV Switching Study, from NPD’s Connected Intelligence®, tracks changes in the ways U.S. consumers view and buy video content. It’s the data and deep industry insight you need to make data-driven business decisions.