Areas of Expertise:
Insights & Advanced Analytics | Consumer Behavior | Digital & Data Solutions | Streaming Services | Growth and Acquisition

Circana (formerly IDI and The NPD Group) offers data, industry expertise, and prescriptive analytics for studios, content distributors, streaming services, retailers, financial analysts, and others in the entertainment industry.
Circana’s Subscription Video Track consumer-based service provides title-level insights about the movies and TV series content U.S. viewers watch on SVOD platforms Netflix, Hulu, and Amazon Prime.

This service combines behavioral insights, household demographic data, and rich, title-level metadata. The TV Switching Study, tracks changes in the ways U.S. consumers view and buy video content. It’s the data and deep industry insight you need to make data-driven business decisions. Our Broadband America, from Circana’s Connected Intelligence®, data explores key areas of the technology situation in the continental U.S. Discover internet speeds’ effect on disc sales, DVD supply needs, and more.

Key Contact Information

John Buffone
VP, Industry Analyst
Circana (formerly IDI and The NPD Group)
Phone: 516.625.0700