Areas of Expertise:
Consumer Media Behavior | Data Integration | Streaming Services | Market Insights & Analysis
Circana provides data, industry expertise, and prescriptive analytics for studios, content distributors, streaming services, retailers, financial analysts, and other leaders in the entertainment industry with technologies including:
Circana’s Subscription Video Track
A consumer-based service providing title-level insights about the movies and TV series content
U.S. viewers watch on SVOD platforms Netflix, Hulu, and Amazon Prime. This service combines behavioral insights, household demographic data, and rich, title-level metadata.
TV Switching Study
Tracks changes in how U.S. consumers view and buy video content.
Circana is the leading advisor on the complexity of consumer behavior, helping our clients measure and accelerate consumer demand for their products in order to make data-driven business decisions.
Key Contact Information
John Buffone
VP, Industry Analyst
Circana (formerly IDI and The NPD Group)
Email: john.buffone@circana.com
Phone: 516.625.0700
