CTAM Think: The AI Series

CTAM Think convenes leaders shaping the future of media, entertainment, and connectivity.

The AI Series is a multi-part webcast series that aligns with the work CTAM is doing on behalf of the industry to apply AI’s impact on customer experience, brand visibility, business growth, and what’s next for the industry.

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Individual Webcast Info

Complimentary for CTAM members

Designed for leaders across media, entertainment, connectivity, marketing, product development and customer experience navigating AI’s rapidly evolving business impact.

Gain Practical Strategies To:

Improve AI-driven brand visibility and accuracy
Ensure brand reputation management and consumer trust in AI-generated experiences
Apply appropriate tools that can impact strategy and growth for media & entertainment companies
Anticipate AI’s technical progress, economic influence, and societal impact

Schedule

October 29 \| 1:00 p.m. ET	AI at the Crossroads: Opportunities & Threats for Media & Entertainment
November 5 \| 1:00 p.m. ET	Designing AI Experiences Consumers Can Trust
November 12 \| 3:00 p.m. ET	Winning in the Answer Engine Era
November 18 \| 1:00 p.m. ET	The State of AI: Safety, Adoption, and Society’s Uneven Readiness

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Webcast Sessions

October 29 | 1:00 p.m. ET

AI at the Crossroads: Opportunities & Threats for Media & Entertainment

A conversation that zeros in on the specific AI opportunities and threats faced by media & entertainment. From disruption to advantage and the exponential impact for driving business growth.

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Azeem AzharFounder of Exponential View

Co-chair, Global Futures Council on Complex Risk
World Economic Forum
Executive Fellow, Harvard Business School
Visiting Fellow, Oxford University

November 5 | 1:00 p.m. ET

Designing AI Experiences Consumers Can Trust

Pursuing AI for better consumer experiences and customer relationships for growth. Puntoni teaches the topics of Human-AI interaction, consumer experience, and decision making. He reveals tested and learned methods that can predict and diagnose customer responses to inform a growth agenda. Understand the psychology of AI and the risk of consumer brand trust and reputation management for businesses.

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Stefano PuntoniSebastian S. Kresge Professor of Marketing and Co-Director of Wharton Human-AI Research, The Wharton School, University of Pennsylvania

President of the Society for Consumer Psychology
Associate Editor, Journal of Marketing
and the Journal of Consumer Research

November 12 | 3:00 p.m. ET

Winning in the Answer Engine Era

Prescribing the new rules of influence for building brand visibility and reputation in the age of AI Answers. 75% of overall purchase decisions both on the consumer side and business side are expected to be influenced by LLM (large language model) search by 2028. Understand practical ways to shape accuracy, authority and neutrality of the sources behind AI driven recommendations.

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Kirthiga ReddyCo-founder & CEO, OptimizeGEO

Named to ADWEEK’s AI Power 50, Fast Company’s Most Creative People in Business, and Fortune Most Powerful Women, among many other recognitions.

November 18 | 1:00 p.m. ET

The State of AI: Safety, Adoption, and Society’s Uneven Readiness

Understand the pace at which responsible AI is keeping up with safety benchmarks, how adoption is spreading with uneven skills development, and how public opinion conflicts with AI experts’ perspective on the technology’s future. Recognized as a trusted resource by global media, governments, and leading companies, the AI Index equips policymakers, business leaders, and the public with rigorous, objective insights into AI’s technical progress, economic influence, and societal impact.

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Sha SajadiehAI Index Lead, Institute for Human-Centered Artificial Intelligence, Stanford University

Prior consumer product roles at YouTube, Netflix, Apple TV