Preparing the industry for what’s next.
As AI reshapes consumer behavior, business operations, marketing, and digital experiences, staying ahead requires a mix of science, research, and practical insights. CTAM’s focus provides resources and guidance to help member companies leverage AI for competitive advantage. Working across multiple companies along with leading authorities, scholars, and researchers accelerates efficient practices for achieving superior, trusted customer experiences.
Answer Engine Optimization
AEO best practices for CTAM Members
Consumer research has moved off the search results page. AI answer engines such as ChatGPT, Gemini, Grok, Claude, Cortana, and Google AI Overviews are now the first stop for millions of people researching Internet and TV providers.
With 90% of buyer research happening before a website visit, and 67% before anyone talks to sales, customers are relying on AI summaries as a short list of recommendations before even reaching a provider’s site.
CTAM’s Best Practices guide covers:
- The shift from search rankings to AI answers
- Technical foundation: indexing, crawling & schema
- High-impact content actions
- Traffic diversity & earned visibility
- Measurements of success
- Preparing for agentic AI
- What doesn’t work: myths to avoid
Upcoming Events
CTAM Think: The AI Series Webcast
Featuring: Winning in the Answer Engine Era
As part of CTAM Think: The AI Series webcast series, we invite you to Winning in the Answer Engine Era with OptimizeGEO’s Co-Founder & CEO Kirthiga Reddy. Be part of the discussion as she explores practical ways to shape accuracy, authority, and neutrality of the sources behind AI-driven recommendations. Join us on November 12 at 3:00 p.m. ET.
