CTAM THINK:
November 7 | 8:30am – 1:30pm | NYC | Light breakfast and networking lunch included
Registration available on-site.

The CTAM Innovation Showcase provides breakthrough solutions and strategies from numerous company and industry success stories.

Golden Demographic

Sports Streaming

AI Solutions

Customer First Strategies

HarrisX

The Golden Demographic

Uncover how a media and technology client successfully shifted their marketing focus from Gen Z to the 56+ “Golden Demographic,” tapping into new opportunities in TV, streaming, and social media habits.

Presenter

Brian Vezuli
SVP, Managing Director of Syndicated Research and Data Science
HarrisX
brian@harrisx.com

Additional Contact

Kamalini Ganguly
VP
HarrisX
kam.ganguly@harrisx.com

harrisx.com

Hub Entertainment Research

Latest Trends in Sports Streaming

Explore the latest trends in sports streaming and how the rising costs of sports rights and expanding licensing across streamers impact their ability to attract and retain audiences.

hubresearchllc.com

hubintel.substack.com

Presenter

Jason Platt Zolov
Senior Consultant
Hub Entertainment Research

jasonz@hubresearchllc.com

Magid

An AI-driven consumer intelligence solution combined deep insights on 233 million consumers obtained from three SVOD clients and a major news brand to reveal lifetime value and cost of acquisition ratio improvements.

Magid.com


Presenter

Katie Larson
EVP, Product Strategy
Magid
klarson@magid.com

Additional contact

Jill Rosengard Hill
Executive Vice President
Magid
jrosengardhill@magid.com

TVGM

Connecting to Customers

Discover a “customer first” creative content strategy that boosted email open rates from 24% to 43%, addressing key challenges like customer frustration, underutilized video services, and perceived lack of value—ultimately enhancing loyalty and reducing churn.

ntvbmedia.com

Tvinsider.com

Remindmagazine.com

Swoon.com

Presenter

Paul Turcotte
Chief Strategy Officer
TV Guide Magazine / TVinsider.com
Paul.Turcotte@tvgm.com

 

Additional Contact

Tom Comi
Vice President, Content Partnerships
NTVB Media
tcomi@ntvbmedia.com