Consumers universally express frustration with the bewildering abundance of content choices, finding the current experience time-consuming and confusing.
Hear from Magid experts as they unveil the findings from a new CTAM consumer research study in which participants reported dissatisfaction with current models and expressed the desire for more bundling opportunities, tailored recommendations, and personalized approaches akin to the ones that social media platforms like TikTok have implemented.
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Jennifer Finerty
Senior Vice President, Qualitative Research at MAGID
Jennie Finerty is Senior Vice President, Qualitative Research based in Magid’s Los Angeles office. A trained anthropologist, Jennie utilizes a variety of qualitative techniques to reveal and understand the consumer voice in brand and product exploration, product development, brand management, marketing effectiveness, and usability testing.
She is experienced in the use of multiple methodologies, including traditional in-person focus groups, in-home and shop-along/on-site ethnographies, dial testing, one-on-one, dyad and triad interviews, and online methodologies (focus groups, interviews, online communities, digital ethnographies, and others). Her experience spans a variety of industries including cable and satellite TV, streaming services, Internet, mobile, consumer electronics, gaming, music, radio, retail, consumer packaged goods, and travel. She has worked with adults as well as children, including research in the kids’ entertainment and television spaces.
Recent work in the media space specifically includes projects with focuses ranging from streaming video (SVOD, AVOD, FAST), news, sports, and cable/satellite TV.
Prior to joining Magid in 2009, Jennie trained and competed with the U.S. National Synchronized Swimming Team, including an appointment to the 2008 Olympic Team Training Squad; she continues to stay involved with the sport. She graduated with honors from Santa Clara University where she earned a Bachelor of Science in Anthropology.
Andrew Hare
Senior Vice President of Research at MAGID
Andrew Hare serves as Senior Vice President of Research, leading Magid’s quantitative research practice. His specific work is focused on key issues across the television and streaming landscape. Andrew is known for his keen ability to provide actionable strategic recommendations from advanced statistical data based on his robust perspective on major media topics, and his understanding of clients’ business objectives.
Andrew has worked with major media clients including NBCUniversal, Disney, CBS, YouTube, and Warner Bros. Andrew also develops Magid’s largest proprietary studies on cross-platform media trends, the Video Entertainment Study.
