Considered one of the world’s leading experts on the study of choice, Sheena Iyengar explores the challenges humans face in a world where they are inundated with options.
Sheena has trained design teams on the Think Bigger framework and her research is regularly cited by The New York Times, The Wall Street Journal, The Economist, The Atlantic, BBC, and NPR.
In 2002, she received the Presidential Early Career Award and has also been ranked in Thinkers50, and rated as one of the World’s Best B-School Professors by Poets & Quants.
She graduated from the Wharton School at the University of Pennsylvania with a B.S. in Economics and a B.A. in Psychology and received her Ph.D. in Social Psychology from Stanford University.