Considered one of the world’s leading experts on the study of choice, Sheena Iyengar explores the challenges humans face in a world where they are inundated with options.

Sheena has trained design teams on the Think Bigger framework and her research is regularly cited by The New York Times, The Wall Street Journal, The Economist, The Atlantic, BBC, and NPR.

In 2002, she received the Presidential Early Career Award and has also been ranked in Thinkers50, and rated as one of the World’s Best B-School Professors by Poets & Quants.

She graduated from the Wharton School at the University of Pennsylvania with a B.S. in Economics and a B.A. in Psychology and received her Ph.D. in Social Psychology from Stanford University.

Videos / Interviews

TED Talk: The Art of Choosing
TED Talk: How to Make Choosing Easier
What Does It Mean to Think Bigger? Sheena Iyengar and Lesley Stahl


The Art of Choosing

Whether mundane or life-altering, choices define us and shape our lives. Sheena Iyengar’s award-winning research reveals in our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Through her book, The Art of Choosing, discover a guide for the many challenges ahead.

Think Bigger: How to Innovate

Discover essential tools to spark creative thinking and help us make our most meaningful choices through recent advances in neuro- and cognitive sciences that provide a set of practical steps for coming up with powerful new ideas. Hear from innovative evidence-backed methods for generating big ideas that researchers have developed and refined over the last decade.