CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.
Streaming at a Crossroads: Winning with Older Affluent Audiences
January 28, 2026 | 1-1:30 pm ET
Economic pressures, changing priorities, and demand for value are redefining how viewers choose, cycle, and bundle services. Growth is shifting from rapid adoption to deeper engagement, with evolving audience demographics and income dynamics shaping the market.
Topics include:
- The shift in viewer ages for subscription cycling and attitudes about canceling
- Awareness and future interest among 36 bundles evaluated, and the top preferences for bundling SVOD services
- The cooling of FAST platform growth
Speaker
Recent Webcasts
CTAM Members (login required) can view replays of previous webcasts here:
Reanalysis: Unpacking the Great Re-Bundling Part 2
Unpacking the Great Re-Bundling
Battling Content Piracy in Social Media: Strategies to Deter, Educate and Convert
Demystifying Artificial Intelligence in Media
The Migration of SVOD Subscriptions
Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
FAST – Eroding Pay TV Engagement
Escalating Fraud Threats and the Impact in Media
Culture, Content, and Competition: The Latest on the Latinx Video Market
The State of Pay TV, OTT, & SVOD
Opportunity Resides in the Linear/SVOD Overlap
Consumer Trends & Implications: A 4-Part Webcast Series
The Platformization of TV – Content Discovery in the Age of Smart TVs
Gaming’s Cross-Media Potential
An International Glimpse of Consumer Navigation & Content Discovery
