Generation Z (aka Gen Z, iGen, centennials, post-Millennials, or homeland generation), refers to the generation that was born between 1997-2012. This generation has been raised on the internet and social media, with some of the oldest finishing college by 2020 and entering the workforce.
This generation has been raised on the Internet with multiple screens, social media, and streaming, not to mention experiencing a global pandemic during their formative years. Some of the oldest are entering the workforce, starting families and developing long-term goals to better shape their future.
- There are 68.6 million Gen Zs living in the United States making up 20% of the US population. (US Census, 2023)
- Gen Z will become majority non-white in the US by 2026 with 22% of American Gen Zs having at least one immigrant parent. (Pew Research, 2023)
- 57% of American Gen Z adults are enrolled in college and are set to become the most educated generation in history. (Pew Research, 2023)
- Gen Z is growing up with 38% of Gen Zs having entered the workforce. (GWI, 2023)
- However, Gen Zs are also delaying starting families with only 11% married or with children (Exploding Topics, 2023)