Meet Kartik Hosanagar


Appearing at CTAM Think Philadelphia, March 14

Kartik Hosanagar
John C. Hower Professor of Technology and Digital Business
Professor of Marketing
The Wharton School of the University of Pennsylvania 

Kartik Hosanagar’s research work focuses on the digital ec​onomy, in particular the impact of analytics and algorithms on consumers and society, Internet media, Internet marketing and e-commerce.

Outside of Wharton, he likes to make short films, start companies, and spend time with his kids.

Founded Companies

  • He is a cofounder of SmartyPal Inc. - SmartyPal's SmartGames & Adaptive Learning Algorithms power personalized game-based learning. 
  • He has served on the advisory boards of Milo (acq. by eBay) and Monetate and is involved with many other startups as either an investor or board member. His past consulting and executive education clients include Google, American Express, Citi and others.​ 

Co-Host and Editor

  • Former co-host of the SiriusXM show The Digital Hour  
  • Currently serves as a department editor at the journal Management Science
  • Previously served as a Senior Editor at the journals Information Systems Research and MIS Quarterly​


  • Graduated at the top of his class with a Bachelors degree in Electronics Engineering and a Masters in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India
  • An MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University​

Interviews and Videos

​How Personalization Helps Brands
with Market Share Online
​The Most Interesting Professor
in the World
​Wharton Storytellers Night:
Making a Bollywood Movie​
Building Better Recommendation Engines​​

Author and White Papers

A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Available March 12, 2019

Through the technology embedded in almost every major tech platform and every web-enabled device, algorithms and the artificial intelligence that underlies them make a staggering number of everyday decisions for us, from what products we buy, to where we decide to eat, to how we consume our news, to whom we date, and how we find a job.

In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking.

Honors and Achievements

  • Recognized as one of the world’s top 40 business professors under 40
  • Ten-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School
  • Received numerous best paper awards for his research​