Project Description

Topic: Brand Cultural Relevancy & Sensitivity

In today’s world, inadvertent racial and cultural negative connotations can quickly cause brand damage and lost revenue. Culture Check, Horowitz’s new advertising insights solution, is a rapid turnaround product that tests creative for cultural relevancy and sensitivity. Delivering a scorecard for key attributes and recommendations, Culture Check helps clients ensure their creative is effective and resonant.

Key Contact Info

Adriana Waterston
SVP, Insights & Strategy
adrianaw@horowitzresearch.com