Predicting, Prioritizing and Optimizing for IP Expansion


Jill Rosengard Hill
Jill Rosengard HillExecutive Vice President

Discover how to maximize viewer fandom and network asset monetization through Magid’s newly developed IPEM, an IP expansion metric that leverages its signature EmotionalDNA® (eDNA) data, mapping the entire emotional landscape of video entertainment and advanced analytics to forecast new ideas for IP extensions and revenue generating opportunities.