Accessing Consumers’ Psyche to Drive Brand Marketing & Messaging

Presenter
Adriana Waterston
Adriana WaterstonSVP, Insights and Strategy
Horowitz Research

Gain insights into consumers’ psyche and emotional experience with a particular brand product through a revealing ethnographic case study that sheds light on the in-home product experience. Discover consumer behaviors and patterns, as well as the full sensory experience surrounding this product, and how these insights can apply to your brand to further refresh brand components and consumer messaging.

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