In a nutshell…
CTAM is all about helping the cable business grow. Here’s how.
Our mission: Provide marketing knowledge and industry scale to help our
members manage the future and drive business results today.
Our vision: Serve as an indispensable partner in growing and strengthening
the cable business.
Our strategy: Develop and direct initiatives by which members will succeed
together more powerfully than they would independently.
- Directly Impact Business Performance
- Define Business Issues and Align on Solutions
- Provide Knowledge Services to Individuals
Our tools: We provide consumer research, an interactive executive innovation
series, conferences, awards and the "CTAM SmartBrief" intelligence resource to
individual members. On behalf of 90 corporate members, we lead the Advanced
Cable Solutions Consortium and Business Services Council, and we facilitate
national cooperative marketing efforts including the Cable Mover Hotline® and
Movies On Demand® initiatives.
Our coordinates: Our corporate website is
www.ctam.com and CTAM can be found on