(National Harbor, MD – November 1, 2021) CTAM, the industry’s entertainment and technology marketing and communications organization, announced two new appointments to its esteemed board. Deena Demasi, EVP, U.S. Networks Distribution Marketing, ViacomCBS, will serve as chair and Jason Wicht, SVP Growth Operations, Comcast, as vice-chair to its board of directors.
Deena Demasi is an experienced marketing and communications executive with expert knowledge of the content distribution landscape, distributor businesses, consumer marketing and cross-brand initiatives. In Deena’s current role at ViacomCBS, she oversees strategic marketing and communications initiatives across domestic distribution partnerships to drive revenue and brand value for the company’s leading portfolio of media networks. Deena also heads up numerous culture and diversity initiatives at ViacomCBS with an inclusive approach that champions integrity and empathy in leadership.
“Deena is an innovative, forward-thinking leader with the vision needed to guide CTAM in cultivating new opportunities,” said Vicki Lins, president & CEO, CTAM. “Deena and Jason will be important assets in helping to deliver on CTAM’s promise to create tremendous value through collective impact.”
Jason Wicht, SVP, Growth Operations for Comcast, provides over 20 years of expertise in all facets of sales and marketing leadership and execution. Jason leads national acquisition and customer marketing strategies for Comcast, along with pricing and packaging, strategic analytics and media sciences. He has also served as both a Region and Division sales and marketing leader for Comcast throughout his career.
A complete list of the CTAM Board of Directors can be found at ctam.com.
# # #
For media inquiries contact:
Sr. Director, Communications & Strategic Alliances
CTAM unites leaders in media, entertainment and technology to enrich consumers’ lives with exciting experiences, from what they watch to how they communicate, to the way they live and work. Member companies drive collaborative marketing and communications initiatives so they can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.