November 3, 2022

Business strategy, international competition and repackaging of video in an overly fragmented streaming landscape comprised a few of the thought-provoking conversations during this half-day meeting.

Presentations and Recaps

Innovation Showcase

2022 Awards

Featured Speakers

Felix Oberholzer-Gee

Harvard Business School

Felix Oberholzer-Gee

Andreas Andresen Professor of Business Administration

Harvard Business School

Meet Felix

Eliminating Strategic Overload
In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, discover how these businesses follow simple rules that help select the few ideas that truly make a difference.

Meet Felix Oberholzer-Gee

Jeffrey Cole, Ph.D.
Center for the Digital Future at USC Annenberg

Jeffrey Cole, Ph.D.

Director and CEO

Center for the Digital Future at USC Annenberg

Meet Jeffrey

Reimagining the Bundle
As pocketbook pressures mount and the increasing concern among consumers about TV entertainment becomes more costly and more complex, the repackaging of video becomes essential. Churn is expensive to fix and as intense competition at home forces a refocus on international and original content, the increasing focus on ARPU is leading to new bundling growth strategies.  Gain insights on the colliding trends of “what’s old is new again” and look ahead at the intermediate future.

Meet Jeffrey Cole

Travis Warren

Meta Reality Labs

Travis Warren

Head of Global Carrier Channel Sales
Meta Reality Labs

Meet Travis

Building for the Metaverse Today

Augmented Reality. Virtual Reality. The Metaverse. Discover what it all means and how it applies to your business. The next iteration of the internet will come with countless opportunities for greater connection and economic advancement for businesses and people alike.  But to get there, building bridges to the metaverse starts today.  Break down the emerging tech and the evolution of the Internet by seeing brands that have started to figure it out.  Learn how to think about delivering cutting edge experiences to your customers in the metaverse and the economic opportunity in this future-forward conversation.

Meet Travis Warren

Innovation Showcase

Discover breakthrough solutions and strategies from company success stories and proven business growth case studies via an array of engaging digital materials, videos and presentations revealed at CTAM Think.

Topics include:

AI / Machine Learning | Content Management | Cybersecurity | Diversity, Equity, and Inclusion | Global Localization | Streamer Retention

TAMI and Beacon Awards

Congratulations to our 2022 award recipients. Post a comment for them here

The CTAM TAMI Award honors individuals for their exceptional contributions to initiatives critical to driving the continued success of the industry.

The CTAM Beacon Award spotlights distinguished communications leaders who epitomize success in their discipline, demonstrate innovation and creativity, and inspire excellence in others.

Photos from CTAM Think

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In case you missed it

View photos and session recaps from CTAM Think