April 18 | New York City

8:30 a.m. – 1:30 p.m. including networking breakfast and lunch

Attention competition is thriving from an abundance of entertainment options across streaming, music, podcasts, gaming and lifestyle services. As the lines continue to blur between streaming and linear, consumer behavior is inspiring paradigms from the past to reduce fragmentation and churn. Obtain insights from new consumer research revealing bundling 2.0 consumer preferences and discover the impact that choice overload is having on consumer satisfaction.

Sessions

Choice Overload

Sheena Iyengar
Columbia Business School

Sheena Iyengar

S.T. Lee Professor of Business

Columbia Business School

Meet Sheena

Considered one of the world’s leading experts on the study of choice, Professor Iyengar explores the challenges humans face in a world where they are inundated with options. As the number of streaming subscriptions per household begin to plateau, a crowded product space tends to motivate consumers to discriminate between options of different quality, and evidence reveals how choice overload reduces engagement, decision quality, and satisfaction. Iyengar presents a formula for creating the right choice architecture with wisdom for executive decision-making that underscores how to glean insights that an algorithm cannot.

Lifting the Fog on Bundling 2.0

As the video service landscape grows increasingly complex and fragmented, and acquisition and retention of customers more challenging, new consumer research reveals the relationship implications between MVPD and SVOD subscribership. Fielded in Q1 2024 this custom study, guided by industry subject matter experts, unveils the consumer impact around content and connectivity with demand generation opportunities related to aggregation and bundling across lifestyle categories – streaming, fitness, meals, gaming, music, among others.

Speaker: TBA

The Video Matrix

Matt Cohen
Amazon Prime Video

Matt Cohen

Director/Head of Content Acquisition and Partnerships

Amazon Prime

Meet Matt

Prime Video’s start screen advantage via Fire TV Stick combined with investments in national and regional sports, premium series, and films, along with Prime Video Channels, where credit card information is readily stored, make it easy for users to sign up for streaming services. Customers are drawn into a flourishing video matrix, which includes music, audiobooks, free shipping, grocery, and prescription benefits, and more. Explore this flywheel approach that boosts transactional value by selling merchandise, serving ads, improving margins, and killing churn.

Schedule

8:30am – 9:00am Arrival and Networking Breakfast
9:00am – 12:30pm Dazzling Keynotes and Insights
12:30pm – 1:30pm Conclusion and Networking Lunch

Location

Convene

810 Seventh Avenue, New York, NY (between 52nd & 53rd )

Fall Meeting

November 7, 2024 | New York City

(Registration coming soon)

Photos from Recent CTAM Think

In case you missed it

View photos and session recaps from CTAM Think