Fall Stimulus Series

September 23, October 15, November 5, 2020

A 3-part virtual series addressing what new rituals and routines have emerged as the world adjusted their behavior during 2020, and what will stick as we prepare for the changes and opportunities ahead.

*Complimentary for CTAM members.

 

Webcast 1

Key Trends For What’s Ahead

September 23 | 3:00 p.m. ET

Recap now available

As former global head of strategy for Amazon Studios, Matthew Ball projects the near-to-medium future of media and stimulates thinking on what might come next as he asserts a shift toward using video to sell other things, and that the streaming “war” is mostly won through synergies and monetization elsewhere by monopolizing a consumer’s free time, spend and data.

Speaker

Matthew Ball

Epyllion Industries LLC

Matthew Ball

Managing Partner
Epyllion Industries LLC
Meet Matthew Ball

Webcast 2

Collective Genius: Valuing Differences & Providing Equal Opportunity

October 15 | 3:00 p.m. ET

Recap now available

Regarded as one of the top experts on leadership and rated a top-ten management thinker by Thinkers50, Linda A. Hill focuses on a reinvention of corporate behavior amidst cultural divides stimulated by the pandemic and social equality, and how leading positive change for staff and the customers they serve fuels innovation and growth.

Speaker

Linda A. Hill

Harvard Business School

Linda A. Hill

Professor of Business Administration, and Chair, Leadership Initiative
Harvard Business School
Meet Linda A. Hill

Webcast 3

A Shifting Phenomenon

November 5 | 3:00 p.m. ET

Recap now available

Shifting consumer behaviors are driving different ways to re-engineer the value equation of broadband to strengthen the business. Covid-19 has accelerated changes in entertainment and lifestyle demands, inspiring businesses to respond in new and innovative ways. Examine the opportunities for leveraging consumers’ increasingly connected lives to grow the business, expand viewership and provide customers with more of what they love by enhancing user experience, content choice, aggregation, search and recommendation, as well as exploring emerging opportunities in gaming, education, health, and home automation.

Speakers

Deena Demasi

ViacomCBS

Deena Demasi

EVP, Marketing, U.S. Networks Distribution

ViacomCBS

Mark Greatrex

Cox Communications

Mark Greatrex

EVP, Chief Marketing and Sales Officer

Cox Communications

Vicki Lins

CTAM

Vicki Lins

President and CEO

CTAM

Innovation Showcase

Discover breakthrough solutions and strategies from company success stories and proven business growth case studies via an array of engaging digital materials, videos and presentations.

Cable Movers
COVID 19
Cultural Relevance
Customer Strategies
Piracy