What is OTT?
“Over the top” (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet
*Collins English Dictionary
OTT Streaming Types and Examples
- SVOD = “subscription video-on-demand” in which a viewer sets up a monthly or yearly streaming subscription agreement for a flat monthly fee
- DTC = “direct-to-consumer” streaming service is when a network or streaming channel sells their service directly to the consumer bypassing retailers and wholesalers
- TVOD = “transactional video-on-demand”, which earn revenue via singular transactions “pay-per-view”
- AVOD = “advertising video-on-demand” services, which earn revenue from ads placed in streaming services
- FAST = “free ad-supported streaming TV services” are essentially live streaming services without the subscription and typically are an extension of traditional linear TV channels
