Project Description


Areas of Expertise:

Consumer Insights | Quantitative / Qualitative Research | Concept Testing | Syndicated Research


Horowitz Research is a leading consumer insights firm provider specializing in the cable, telecommunications, and media industry. With over 30 years of experience, Horowitz Research provides primary quantitative and qualitative consumer and market research for companies ranging from small start-ups to Fortune 500. Horowitz offers a wide range of methodologies, including virtual qualitative research (online focus groups and IDIs, selfnographies, and UX research), surveys (online, phone, and F2F), online insights communities, concept testing, and VOC and CSAT programs. Horowitz also offers an annual Insights Partnership program and a full suite of à la carte syndicated reports about consumer attitudes, behaviors, and relationships with media, telecommunications, social media, technology, and advertising. Horowitz’s expertise includes telecommunication services; traditional and new subscription pay TV services; digital media and platforms; TV and video attitudes, behaviors, and expectations; mobile apps; and consumer technology.

Key Contact Information
Adriana Waterston
Senior Vice President, Insights and Strategy, Horowitz Research​ | 914.834.5999