Project Description

DIMENSIONALIZING DIVERSITY IN JOURNALISM: 

Horowitz’s Proprietary Methodology for Auditing the Quantity and Caliber of Broadcast, Digital, and Social News Content

Presenter / Contact

Adriana Waterston
Adriana WaterstonSVP, Insights and Strategy
Horowitz Research

Given the socio-political shifts in the U.S., news organizations have a responsibility to reflect America’s diversity and be inclusive of all communities. Discover through Horowitz’s proprietary “Inclusive Journalism Audit” methodology for a major broadcast station group, a score card that measures the quantity and caliber of broadcast, digital, and social content across their stations to identify adjustments that better reflect the market’s diversity.

Presentation