Areas of Expertise:
Consumer Behavior | Insights & Advanced Analytics | Strategy Development
Magid is a research-based growth strategy firm with decades of experience advising media and entertainment companies on the most important decisions impacting the future of their business. Our subject matter experts help clients in broadcast, cable, broadband, gaming, streaming (AVOD/FAST, SVOD), and mobile/wireless connectivity seeking to inform their decision-making in product development, programming, marketing, distribution, monetization and go-to-market strategies.
We design custom qualitative and quantitative studies and through the predictive power of our EmotionalDNA® product that maps the entire emotional landscape of video entertainment, and Subscriber Science practice focused on SVOD churn mitigation, our clients are armed with solutions that drive business success.