Areas of Expertise:
Consumer Media Behavior | Data Integration | Market Insights | Targeted Advertising
Magid is a research-based growth strategy firm with decades of experience advising media and entertainment companies on the most important decisions impacting the future of their business. We know what makes people tick, and how to harness that to drive business growth. Our subject matter experts help our clients understand their target customer and prospects, their strengths and weaknesses via a via competitors, and then determine what to do about it.
Magid serves clients in broadcast, cable, broadband, gaming, streaming (AVOD/FAST, SVOD), and mobile/wireless connectivity seeking to inform their decision-making in product development, programming, marketing, distribution, monetization, ad sales, and go-to-market strategies. Magid helps marketers drive customer loyalty and fight churn by identifying desirable audiences and programmers develop the most engaging content at the lowest cost.
Magid designs custom qualitative and quantitative studies and enlists our proprietary consumer intelligence data sets into activation solutions for our clients. Our Subscriber Science practice forecasts the uptake and churn of nearly three dozen streaming services. SubScape is a monthly monitor and segmentation toolkit for targeting streaming video audiences into distinct profiles. EmotionalDNA maps the entire emotional landscape of video entertainment, and its companion Brand EDNA is a tool that quantifies the emotional landscape and signature of consumer brands across categories – allowing clients to provide emotional contextual alignment to their advertisers and sponsors.
Key Contact Information
Jill Rosengard Hill
Executive Vice President
Magid
jrosengardhill@magid.com
805.455.2279
