Areas of Expertise:
Insights & Advanced Analytics | Digital & Data Solutions | Data Protection

TransUnion is a global information and insights company with over 12,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru™ picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good® — and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.

TransUnion Mitigates Fraud and Improves Efficiencies – Case Study

Business Problem

Fake identities and fraudulent consumer transactions for one communications company were slipping through the cracks resulting in lost revenue and a negative impact on customer loyalty.


The company had a conflict between the need for fraud mitigation and a hassle-free customer experience. TransUnion TruLookup™ sorted billions of records from more than 10,000 sources using proprietary linking algorithms to provide intelligence delivered via API which was integrated into the company’s systems and allowed customer service reps to view report results they were already familiar with using.


  • Decreased time spent on identity and fraud resolution in the call center
  • Reduced friction to deliver a seamless, secure customer journey
  • Reinforced confidence in the legitimacy of consumer identities
  • Uncovered and tracked hidden fraud patterns

View the Case Study Briefing