CTAM Wired Webcast: Connected Consumer 2018 Quantitative Study
November 28, 2018
Consumers sense the momentum to enter the smart home world, and those who already own devices intend to purchase more. This study, done in partnership with Magid, completes the picture that began with the 2017 qualitative study. It explores how technologies will impact the connected home beyond locks, lights and entertainment. The opportunities and advantages for the industry have implications for future product and business strategies. A sample of the findings reveal:
Voice control holds major promise for driving new adopters and for enabling discovery and exploration of video content
Video-related smart speaker functions are the most used feature and offer consumer-friendly opportunities for our industry
Parents are driving smart speaker adoption and tapping them for parental controls
Connected consumers are happy TV consumers with higher NPS scores
Frank N. Magid Associates
Jill Rosengard Hill
Frank N. Magid Associates
CTAM Wired Webcast: A Brand’s Guide to the Culture of Proximity
October 16, 2018
Culture is operating under new rules where people, celebrities, brands and content creators are now entangled with one another, occupying the same culture-making space. Through the ubiquity of digital/social media, it’s easier than ever before for like-minded people to link up around the world building strong cultures, affecting how we communicate with one another, who has influence and how brands participate.
From on-going culture intelligence gathering, explore the new mechanisms of culture, how to adapt our thinking to get close to audiences and customers, as well as, what this mean for brands to connect and understand the key cultural pillars:
- Visual communication
- Shared experiences
Mary Kate Callen
Vice President, Culture and Creative Insights
CTAM Wired Webcast: Monetizing Video Through Voice,
from the Screen to the Shopping Cart
A recent consumer study by Connekt finds nearly three-quarters of consumers are receptive to the idea of linking their Google Home, Amazon Echo and other voice assistants to their TVs, and using those devices to purchase products they see on their screens in real-time. This new connection signifies a massive opportunity for brands in the TV ecosystem to begin to facilitate voice-driven shopping.
Uncover the main findings from the research, which connects the dots between voice and t-commerce, and details the steps companies should be taking now to capitalize on this fast-moving opportunity. Then take a glimpse into the future as scenarios are outlined where TV, commerce and voice collide in new ways.
Senior Vice President
Watch the webcast here
Accepting content submissions for future webcasts. Send topic and description to email@example.com.