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 CTAM Wired Webcast - complimentary for members

 
 


CTAM Wired Webcast: Monetizing Video Through Voice, 


from the Screen to the Shopping Cart

A recent consumer study by Connekt finds nearly three-quarters of consumers are receptive to the idea of linking their Google Home, Amazon Echo and other voice assistants to their TVs, and using those devices to purchase products they see on their screens in real-time. This new connection signifies a massive opportunity for brands in the TV ecosystem to begin to facilitate voice-driven shopping.

Uncover the main findings from the research, which connects the dots between voice and t-commerce, and details the steps companies should be taking now to capitalize on this fast-moving opportunity.  Then take a glimpse into the future as scenarios are outlined where TV, commerce and voice collide in new ways.

Speaker​​:

  

Tripp Boyle
Senior Vice President
Connekt


Watch the webcast here





CTAM Wired Webcast: Insights From Exploring The Connected Consumer
(Live Encore Presentation)

Due to popular demand of this first-of-its-kind industry study from CTAM and Magid, this live, encore webcast presentation will reveal connected-consumer behaviors and expectations to inform future product and marketing strategies. See how internet connectivity is changing the way consumers engage with content, information and the world around them.

Topics Include:

  • In-depth profile of early adopters and IoT prospects including their current technology and video viewing behaviors, IoT aspirations, emotional benefits and pain points received from connected devices
  • Current usage in creating personalized IoT solutions that host features from utilitarian to entertainment
  • The shift from the “Internet of Things” to the “Internet of Intelligence”
  • How the media and entertainment industry can best serve the connected consumer today and in the future

Speakers:

  

Elizabeth Clinard
Director, Qualitative Research
Frank N. Magid Associates​

  

Linda LaVigne
Sr. Director, Research
CTAM​

​​Watch the webcast here:
​​Accepting content submissions for future webcasts.  Send topic and description to 
info@ctam.com.

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CTAM Wired Webcast - complimentary for members
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CTAM Wired Archive
Looking for a replay of a Wired event you might have missed? CTAM Members can view them all here (sign-in required).
What is CTAM Wired?

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office.​  From analysis of new technologies to explanations of public policy impact, the subjects that shape the market are discussed, explained and divulged with a timeliness and in-office convenience you’ll instantly love.

CTAM Members can view archived Wired events here