CTAM Think

April 18 | 8:30am – 1:30pm | NYC | Light breakfast and networking lunch included

On-site Registration available in NYC

The CTAM Innovation Showcase provides breakthrough solutions and strategies from numerous company and industry success stories.

Innovation Showcase Topics

Consumer Engagement on Sustainability Claims

Identity Resolution Impact

Leveraging Live Sports for Consumer Impact

Obtaining High Value Consumers

Effectv

Leveraging Live Sports for Consumer Impact

Maximize the impact of sports advertising across fragmented, multiscreen viewing through a family-focused strategy that leveraged authentic human connections and overdelivered on performance.

https://www.effectv.com/

Speaker

Anthony Jingoli
Senior Director of Automotive Strategy
EffectV
anthony_jingoli@cable.comcast.com
Bio

HarrisX

Targeting High Value Consumers via a Multi-Model Approach

Uncover HarrisX’s 360-degree approach that enabled a service provider to improve their “converged” product portfolio and competitive strategy with the latest insights from Telephia’s long running syndicated mobile, wireline and billing trackers.

https://www.harrisx.com

Speaker

Zahi Fawaz, PhD
Manager, Research & Analytics
HarrisX
zahi.fawaz@harrisx.com
Bio

For Additional Information:

Kam Ganguly
Vice President
HarrisX
kam.ganguly@harrisx.com

Horowitz

Unlocking Consumer Engagement On Sustainability Claims

As consumer interest in sustainability rises, understanding the claims that resonate strengthens brand affinity. Refine marketing strategy with an accelerated solution which identified the claim that proved to be an instant connection and budget-friendly.

https://www.horowitzresearch.com/

Speaker

Adriana Waterston
EVP and Insights & Strategy Lead
Horowitz
adrianaw@horowitzresearch.com
Bio

For Additional Information

Tasha Mitchell Ganguly
Marketing and Public Relations Manager
Horowitz
tasham@horowitzresearch.com

TransUnion 

Driving Customer Scale and Accuracy with Identity Resolution

Discover how identity resolution detects individuals on household family plans to reveal “invisible” customers and help coordinate touchpoints and personalized customer experiences for each member of the household.

https://www.transunion.com/

Presenter

Seth Harris
Senior Director, Marketing Solutions Consulting
TransUnion
Bio

For Additional Information

Brenda Boyden
Director Communications & Utility
TransUnion
brenda.boyden@transunion.com