CTAM Think - CTAM

Recalibrating Profitability

Streaming ambitions are being adjusted and investments are rebalancing for revenue growth amidst cost-cutting, an inflated supply of content and a battle to attract and keep viewers. Join a thought-provoking midday forum that combines strategy and social reconnection with a roof-top dining experience.

Special Luncheon | May 24 | 11:30am – 1:30pm | New York City

RSVP Here

* Complimentary for CTAM Members

A Conversation with Marcien Jenckes

Moderated by Vicki Lins, President & CEO, CTAM

Marcien Jenckes

Xumo

Marcien Jenckes

President
Xumo

A newly formed joint venture between Comcast and Charter

Meet Marcien Jenckes

As president of Xumo, Marcien Jenckes oversees all aspects of the newly formed joint venture between Comcast and Charter, including product direction, distribution and go-to-market plans, content strategy and monetization models.

Meet Marcien Jenckes

Vicki Lins

Moderator

Vicki Lins

President & CEO
CTAM

Attracting Digital Audiences – What to Know and What to Skip

Sree Sreenivasan

Digimentors

Sree Sreenivasan

Former Professor of Journalism, Columbia University

Co-Founder, CEO
Digimentors

Meet Sree Sreenivasan

Named Fast Company’s 100 Most Creative People in Business and Newsweek’s 20 most influential South Asians in America, Sreenivasan was Professor of Journalism at Columbia University where he also held the role of Chief Digital Officer then had that same post at the Metropolitan Museum of Art. In today’s crowded market, Sreenivasan examines the digital journey, what drives attention, inspires community and unlocks emotional engagement that fosters content discovery, brand affinity and can strengthen the TV watching experience.

Meet Sree Sreenivasan

“He has a unique ability to engage people at all levels – from seasoned PR pros to new hires – and everyone comes away from his events energized about improving ongoing work.”

Nancy Groves, Chief of Digital Strategy at United Nations

“Sree Sreenivasan is one of the world’s best experts and teachers about how to get the most out of social media. He has a rae combination of knowledge and patience about the subject. I rarely do endorsements, but I recommend Sree highly.”

Walt Mossberg, Executive Editor, The Verge

Schedule

9:15 a.m. – 11:25 a.m.	CTAM Advance: Industry 101 Course (Separate Registration required)
11:30 a.m.	Speaker, Sree Sreenivasan, Former Professor of Journalism, Columbia University and Co-Founder, CEO, Digimentors
12:15 p.m.	Networking Lunch
12:50 p.m.	A Conversation with Marcien Jenckes, President, Xumo and Vicki Lins, President & CEO, CTAM