Streaming ambitions are being adjusted and investments are rebalancing for revenue growth amidst cost-cutting, an inflated supply of content and a battle to attract and keep viewers. Join a thought-provoking midday forum that combines strategy and social reconnection with a roof-top dining experience.
Special Luncheon | May 24 | 11:30am – 1:30pm | New York City
* Complimentary for CTAM Members
A Conversation with Marcien Jenckes
Moderated by Vicki Lins, President & CEO, CTAM
A newly formed joint venture between Comcast and Charter
As president of Xumo, Marcien Jenckes oversees all aspects of the newly formed joint venture between Comcast and Charter, including product direction, distribution and go-to-market plans, content strategy and monetization models.
President & CEO
Attracting Digital Audiences – What to Know and What to Skip
Former Professor of Journalism, Columbia University
Named Fast Company’s 100 Most Creative People in Business and Newsweek’s 20 most influential South Asians in America, Sreenivasan was Professor of Journalism at Columbia University where he also held the role of Chief Digital Officer then had that same post at the Metropolitan Museum of Art. In today’s crowded market, Sreenivasan examines the digital journey, what drives attention, inspires community and unlocks emotional engagement that fosters content discovery, brand affinity and can strengthen the TV watching experience.
“He has a unique ability to engage people at all levels – from seasoned PR pros to new hires – and everyone comes away from his events energized about improving ongoing work.”
“Sree Sreenivasan is one of the world’s best experts and teachers about how to get the most out of social media. He has a rae combination of knowledge and patience about the subject. I rarely do endorsements, but I recommend Sree highly.”
|9:15 a.m. – 11:25 a.m.||CTAM Advance: Industry 101 Course (Separate Registration required)|
|11:30 a.m.||Speaker, Sree Sreenivasan, Former Professor of Journalism, Columbia University and Co-Founder, CEO, Digimentors|
|12:15 p.m.||Networking Lunch|
|12:50 p.m.||A Conversation with Marcien Jenckes, President, Xumo and Vicki Lins, President & CEO, CTAM|
Photos from CTAM Think November 2022
Click or tap any photo to enlarge and open a slide show
CTAM Think Fall Date
November 2 | 8:30am – 1:30pm | Light breakfast and networking lunch included
In case you missed it
View photos and session recaps from CTAM Think